Graphic Designer

Hi, I’m Mae.

I turn loose ideas into visual systems that actually hold up — brand identities, packaging, editorial layouts, and web experiences, built start-to-finish. I sweat the details most people skip: consistent systems, considered layouts, files that are production-ready.

01

Web & Social Campaigns

1 Project
02

Branding & Identity

8 Projects
03

Editorial & Print

6 Projects
04

Contact

Let's talk

Got a project in mind? Let's make something worth looking at.

Whether it's a full brand system, an editorial piece, or a site that needs a redesign — I'd love to hear about it.

Currently available

Based in the United States, open to freelance and full-time opportunities in branding, editorial, and digital design.

01 — Web & Social Campaign 4 min read

Parks For All

A responsive nonprofit website designed to make New Orleans' park system feel welcoming, browsable, and easy to support.

Category
Web & Social Campaign
Role
UI/UX Design
Tools
Figma, Squarespace, Adobe Illustrator
Deliverables
Homepage & Key Page RedesignBefore/After AuditResponsive Desktop & Mobile LayoutSocial Campaign
Parks For All website mockup on desktop and mobile
Full site, desktop & mobile

01 The Problem

NOLA Parks For All works to ensure every neighborhood in New Orleans has access to a safe, well-maintained park — but the org's website and content hadn't been updated since 2018. What visitors found was a dated, text-heavy layout that made it hard to find a park near them, understand what the org actually did, or feel motivated to give.

02 The Approach

I redesigned the homepage and key navigation around large environmental photography, a simplified information architecture, and a warmer palette pulled straight from the parks themselves — greens and warm neutrals instead of institutional blue-and-white. I then built a full before/after audit, page by page, so stakeholders could see exactly what was changing and the reasoning behind each decision before it went to development.

03 The Result

A cleaner, mobile-friendly site structure that puts the mission and the parks front and center, with a clear content hierarchy for programs, park listings, and the donation flow — designed to turn a first-time visitor into a supporter in as few clicks as possible.

Before and after comparison of Parks For All website
Before / after comparison

04 The Social Campaign

Alongside the site redesign, I designed a two-post Instagram campaign to build public pressure for the city to formally adopt the Big Green Easy master plan — pairing a data-driven hook with a direct call to action.

Parks For All Instagram post: what's an old growth tree worth Parks For All Instagram post: officials had to see it for themselves, sign the petition
View live site ↗

02 — Brand Identity 3 min read

P4P Kicks

A bold identity system for a sneaker-focused streetwear brand, built to hold its own on a shoebox, a business card, or a hype poster.

Category
Brand Identity
Role
Logo, Brand & Illustration Design
Tools
Illustrator, Photoshop
Deliverables
Logo & WordmarkCustom IllustrationBusiness CardBrand Mockup
P4P Kicks brand mockup
Primary brand mockup

01 The Problem

Sneaker and streetwear branding lives or dies on shelf and social presence. P4P Kicks needed a mark that read as authentic to sneaker culture — not a generic athletic logo — while staying legible and distinctive when it's scaled down to a thumbnail on a phone screen.

02 The Approach

I developed a wordmark-led identity with a tight supporting color and type system, hand-building a custom illustrated sneaker graphic to anchor the mark and give it a signature that couldn't be mistaken for a template logo. I then applied the full system to a business card, which forced the identity to hold up at its smallest, most detail-sensitive scale.

03 The Result

A compact, recognizable identity that works equally well stitched on a tag, printed on a card, or posted to a feed — ready to extend across packaging, social, and future drops.

P4P Kicks business card design
Business card application

02 — Apparel Branding 3 min read

Repent

Graphic-driven identity and merch design for the apparel line Repent, spanning social content and ready-to-print tee art.

Category
Apparel Branding
Role
Graphic, Illustration & Merch Design
Tools
Illustrator, Procreate
Deliverables
T-Shirt GraphicCustom IllustrationHand-Drawn TypeDesign DocumentInstagram Post
Repent t-shirt design document Repent Instagram launch post

01 The Problem

Repent needed one graphic language that could survive translation across two very different substrates — screen-printable tee art that reads clean at production scale, and a scroll-stopping Instagram post built to announce the drop the same day.

02 The Approach

I designed a high-contrast, typography-driven system built around custom illustration and hand-drawn lettering, giving the brand a rawer, more personal feel than a typical streetwear wordmark. I built out a full print-ready design document with exact placement and color specs, then adapted the same illustration into a matching social post to launch the drop.

03 The Result

A cohesive, print-ready apparel graphic with matching launch content — handed off production-ready, with the social rollout designed to launch alongside it.

02 — Packaging / Rebrand Concept 3 min read

Meow Mix

A concept rebrand exploring a fresher, more playful direction for the Meow Mix package and character design.

Category
Packaging / Rebrand
Role
Package & Character Design
Tools
Photoshop, Illustrator
Deliverables
Package RedesignCharacter RefreshBefore/After
Meow Mix rebrand package design
Primary pack facing, concept rebrand

01 The Problem

Meow Mix is a nostalgic, instantly-recognizable package — the kind of brand equity most companies would never risk touching. The challenge of this concept exercise was modernizing the pack for a shelf full of sleeker, newer competitors without losing the warmth and familiarity that makes it Meow Mix.

02 The Approach

I reworked the primary pack face and refreshed the brand's cat character with cleaner linework and a more contemporary color application, keeping the logo's iconic silhouette intact. I then built a side-by-side before/after comparison to test how much could shift in service of a fresher shelf presence while the brand stayed instantly legible from a distance.

03 The Result

A refreshed shelf-presence concept with a clear before/after rationale — proof that a legacy package can modernize without erasing what makes it recognizable.

Meow Mix package side profile Meow Mix before and after comparison

02 — Studio Branding 2 min read

Outlier Studios

A clean, confident logo and identity system for the creative studio Outlier.

Category
Studio Branding
Role
Logo & Identity Design
Tools
Illustrator
Deliverables
Logo SuiteBrand Mockup
Outlier Studios logo design Outlier Studios brand mockup

01 The Problem

Outlier needed a mark that read as independent and a little unconventional — fitting for a studio deliberately positioning itself outside the mainstream creative agency mold, without tipping into a logo that felt inaccessible or overly abstract.

02 The Approach

I designed a geometric wordmark and symbol pairing, keeping the construction simple enough to work as a standalone favicon-scale mark or a full lockup. I tested the system across a brand mockup to confirm it held up at different scales and against different backgrounds.

03 The Result

A versatile, confident identity ready to anchor Outlier's broader brand rollout — from business cards to a future site.

02 — Motion & Brand 2 min read

Tripsitter

A brand identity brought to life through a short motion piece, extending a static mockup into a moving brand moment.

Category
Motion & Brand
Role
Brand & Motion Design
Tools
After Effects, Illustrator
Deliverables
Brand MockupMotion Video
Tripsitter brand mockup
Static brand mockup

01 The Problem

A static logo only tells part of a brand's story. Tripsitter needed its identity to carry the same tone whether someone encountered it as a still image or in motion — without the animated version feeling like an afterthought bolted onto the logo.

02 The Approach

I built the core brand mockup first, establishing the color and type language, then translated the identity into a short animated piece — choosing movement and timing that matched the brand's personality rather than defaulting to a generic logo reveal.

03 The Result

A brand system that works equally well as a still image or a motion piece, ready to drop into social content or a site intro.

Brand motion piece

02 — Packaging & Branding Package 5 min read

Pretty Pickles

A full branding package for Pretty Pickles — packaging, crate mockup, and a complete brand guidelines document.

Category
Packaging & Branding
Role
Packaging & Brand Guidelines
Tools
Illustrator, InDesign
Deliverables
Label / PackagingCrate MockupBrand Guidelines PDF
Pretty Pickles packaging on pink background Pretty Pickles packaging variation Pretty Pickles label design detail

01 The Problem

Pretty Pickles needed a packaging system vibrant enough to stand out in a crowded pickle aisle full of muted, traditional jar labels — while staying simple enough to produce consistently across labels, cases, and future product variants.

02 The Approach

I built the label art on a bold pink field with playful, confident type to break from category convention, then extended the system to a full crate mockup to see how the brand held up at shelf and in bulk. Rather than stopping at the label, I compiled the entire system — color values, type rules, logo usage, spacing — into a formal brand guidelines PDF so the identity could scale to new products without drifting off-brand.

03 The Result

A complete, production-ready branding package spanning label, case, and guidelines — everything needed to hand off to a printer or a future collaborator.

Pretty Pickles label design, second variation Pretty Pickles crate mockup
Download full branding package (PDF) ↗

02 — Brand Identity 2 min read

Rise n' Shine

A warm, energetic identity concept for Rise n' Shine, developed across an initial mockup and a refined iteration.

Category
Brand Identity
Role
Brand & Lettering Design
Tools
Procreate, Illustrator
Deliverables
Brand MockupHand-Drawn TypeDesign Iteration
Rise n' Shine initial brand mockup
Initial brand mockup

01 The Problem

An early identity concept had energy but hadn't found its balance yet — the hand-drawn direction risked reading as too playful to trust, or too refined to feel warm. Rise n' Shine needed a mark that landed in between.

02 The Approach

I designed an initial brand mockup built around custom hand-drawn lettering to give the brand a personal, morning-person warmth, then iterated on the letterforms, weight, and color relationship across a second round to sharpen legibility without losing that handmade character.

03 The Result

A clear before/iteration comparison showing how the identity was refined — landing on a mark that's both distinctive and easy to read at a glance.

Rise n' Shine refined iteration
Refined iteration

02 — Event Branding 2 min read

Spring Swing

Seasonal event branding for Spring Swing, designed across two mockup directions.

Category
Event Branding
Role
Logo & Collateral Design
Tools
Illustrator, Photoshop
Deliverables
Logo DesignEvent BrandingTwo Mockup Concepts
Spring Swing mockup direction one Spring Swing mockup direction two

01 The Problem

A seasonal event needs branding that reads as celebratory and time-limited — energetic enough to create urgency, but simple enough that a small team could apply it consistently across a poster, a social post, and signage without a full design team on hand.

02 The Approach

I designed a standalone logo built around a springtime palette and playful type, then explored two full mockup directions — comparing color intensity and layout — before settling on the strongest, most flexible system to move forward with.

03 The Result

A cohesive seasonal identity ready for event rollout, with a clear rationale for why the chosen direction outperformed the alternative.

03 — Print Advertisement 2 min read

Clements Insurance Ad

A print advertisement designed for Clements Insurance, built to communicate trust at a glance.

Category
Print Advertisement
Role
Print Design
Tools
InDesign, Photoshop
Deliverables
Print Ad Layout
Clements Insurance print advertisement mockup
Final print advertisement

01 The Problem

Insurance is a dense, detail-heavy category, and print ads in the space tend to bury the message in fine print and stock photography. Clements needed an ad that communicated trust and clarity in the few seconds a reader actually spends on a printed page.

02 The Approach

I built a layout with a clear headline hierarchy — one dominant message, supporting details kept secondary — and generous white space to let the page breathe and read as credible rather than cluttered.

03 The Result

A polished, print-ready advertisement that communicates trust at a glance, built to run as-is.

03 — Editorial / Document Design 4 min read

Wedding Contract

A fully designed, multi-page wedding photography contract — turning a legal document into something that reads like an editorial piece.

Category
Editorial / Document Design
Role
Document & Layout Design
Tools
InDesign
Deliverables
Multi-Page LayoutCover-to-Close System
Wedding contract pages one through three
Opening pages, 1–3

01 The Problem

Client contracts are usually the least designed part of a creative business — dense legal language dropped into a default Word template, sent to a client right after they've booked one of the biggest days of their life. That mismatch in polish undercuts the brand experience before the work even starts.

02 The Approach

I treated the wedding contract as a real editorial document rather than a legal formality — building a page system with clear section breaks, consistent type hierarchy, and generous breathing room so dense clauses stay readable across many pages. I carried that system from the opening pages through the middle sections to the closing signature pages, so the whole document feels considered start to finish.

03 The Result

A polished, on-brand contract clients actually enjoy reading instead of skimming past — the full document is linked below.

Wedding contract pages four and five Wedding contract closing pages
View full contract (PDF) ↗

03 — Print Collateral 2 min read

Real Estate Flyer

A bilingual (English/Spanish) real estate marketing piece designed to reach a wider range of buyers.

Category
Print Collateral
Role
Print & Layout Design
Tools
InDesign, Photoshop
Deliverables
Bilingual Flyer Design
Bilingual real estate flyer, English and Spanish
English / Spanish flyer mockup

01 The Problem

Bilingual marketing pieces often treat the second language as an afterthought, squeezed into leftover space in a smaller font. This flyer needed to fit two full languages of real estate content into one layout without either version feeling like a translation tacked on after the fact.

02 The Approach

I designed a mirrored bilingual layout, giving English and Spanish equal visual weight and matching hierarchy, so both versions feel native to the design rather than one being the "real" flyer and the other a copy.

03 The Result

A clean, dual-language flyer ready for print distribution, built to reach a wider range of buyers without compromising either language.

03 — Editorial Design 2 min read

Solange: Movement and Memory

A magazine editorial spread exploring Solange Knowles' work through movement and memory as visual themes.

Category
Editorial Design
Role
Layout & Art Direction
Tools
InDesign
Deliverables
Magazine Spread Layout
Solange Movement and Memory magazine spread
Final magazine spread

01 The Problem

Strong editorial photography can be overwhelmed by a heavy-handed layout, or left to carry the page with no point of view at all. This spread needed to let the photography lead while still giving the piece a clear editorial voice through type and structure.

02 The Approach

I built the spread around a considered grid, letting the imagery breathe with generous margins while typography — pull quotes, section labels, careful column widths — carried the narrative thread about movement and memory as visual themes.

03 The Result

A finished magazine spread with a strong, cohesive editorial voice that lets the photography and the layout work together instead of competing.

03 — Print / Stationery 2 min read

Wedding Invitation

A refined wedding invitation suite designed to set the tone for the entire event.

Category
Print / Stationery
Role
Print Design
Tools
InDesign, Illustrator
Deliverables
Invitation Suite
Wedding invitation suite mockup
Invitation mockup

01 The Problem

A wedding invitation is the first physical impression a guest gets of the event — it needed to balance elegance with personality so it felt bespoke to the couple, rather than pulled from a stock template.

02 The Approach

I built the layout around considered typography, spacing, and a restrained color palette, then mocked it up in hand to check how the paper stock, scale, and type would actually feel to a guest opening the envelope.

03 The Result

A polished invitation mockup ready for print production, setting the tone for the event before it even begins.

03 — Print Collateral 2 min read

Loyola Postcard

A university postcard design created for Loyola, built to grab attention in a stack of mail.

Category
Print Collateral
Role
Print Design
Tools
InDesign, Photoshop
Deliverables
Postcard Design
Loyola university postcard mockup
Final postcard mockup

01 The Problem

A university mailer competes with a stack of other mail for maybe two seconds of attention. Loyola needed a postcard that communicated its key message fast and looked distinct from the typical university mailer format — heavy crests, dense text, low visual energy.

02 The Approach

I built a bold, image-forward front designed to stop the scroll-through-the-mail moment, paired with a clean, organized informational back, then mocked up the finished piece at actual size to confirm the hierarchy still worked in hand.

03 The Result

A finished postcard ready for print, built to earn attention in the two seconds it actually gets.